In current scenario, digital marketing is required in every business you do. As most of the target audience are present online either on websites, social media sites, shopping sites etc. So if you are looking for audience for your business, it’s very important you that you understand the digital marketing so that you can use… Read More »
Habits are defined as “behaviors done with little or no conscious thought”. The Convergence of access,data, and speed is making the world a more habit forming place Businesses that create customer habits gain a significant competitive advantage The Hook Model describes an experience designed to connect the user’s problem to a solution frequently enough to… Read More »
Ques1. Assumptions in logistic Regression Logistic regression is used to make relationship between categorical target variable and independent variable (continuous and categorical) Logistic regression does not make any assumptions of normality, linearity, and homogeneity of variance for the independent variables. Equation of model is Log (p/ (1-p)) = a + b1 x1 + b2 x2… Read More »
Introduction to Chaid Hello friends, In this post we will discuss about very important analytical technique called CHAID (Chi square Automatic Interaction Detector) .It is a type of decision tree technique to model the data into different categories. For example if you want to run one marketing campaign for database of 100000 users then you… Read More »
Hello Friends, Well in this post my focus will be on approach for building the model. I would present my understanding for approach of model. The steps covered in this post are basic steps which will help in building any model. Step1: Define Business Problem Whenever we build any model we actually try to solve… Read More »
Well in our last discussion(Logistic Regression Introduction) we discussed about some basic of logistics regression, now we will see all those concepts with the help of one model. To introduce data for understanding I am providing a little brief about data. The data is related with direct marketing campaigns of a Portuguese banking institution. Most… Read More »
Logistic Regression Introduction If you want to learn or know about analytics or modelling then more often you have come across this term Logistic Regression. Well you would have searched in google and found out that it is nothing but a regression technique which deals with categorical dependent variable. Well ok, we will take this… Read More »