Habits are defined as “behaviors done with little or no conscious thought”.
The Convergence of access,data, and speed is making the world a more habit forming place
Businesses that create customer habits gain a significant competitive advantage
The Hook Model describes an experience designed to connect the user’s problem to a solution frequently enough to form a habit
The Hook Model has four phases: Trigger, Action, Variable Reward and Investment.
For some businesses, forming habits is a critical component to success, but not every business requires habitual user engagement.
When successful, forming strong user habits can have several business benefits including:higher Customer lifetime value(CLTV), greater pricing flexibility, supercharged growth and a sharper competitive edge.
Habits cannot form outside the Habit Zone, where the behavior occurs with enough frequency and perceived utility.
Habits-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers)
Habit-forming products alleviate users pain by relieving a pronounced itch.
Designing habit-forming products is a form of manipulation. Product builders would benefits from a bit of introspection before attempting to hook users to make sure they are building healthy habits, not unhealthy addictions.