Hooked Model

By | August 7, 2017

Habits are defined as “behaviors done with little or no conscious thought”.

The Convergence of access,data, and speed is making the world a more habit forming place

Businesses that create customer habits gain a significant competitive advantage

The Hook Model describes an experience designed to connect the user’s problem to a solution frequently enough to form a habit

The Hook Model has four phases: Trigger, Action, Variable Reward and Investment.

For some businesses, forming habits is a critical component to success, but not every business requires habitual user engagement.

When successful, forming strong user habits can have several business benefits including:higher Customer lifetime value(CLTV), greater pricing flexibility, supercharged growth and a sharper competitive edge.

Habits cannot form outside the Habit Zone, where the behavior occurs with enough frequency and perceived utility.

Habits-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers)

Habit-forming products alleviate users pain by relieving a pronounced itch.

Designing habit-forming products is a form of manipulation. Product builders would benefits from a bit of introspection before attempting to hook users to make sure they are building healthy habits, not unhealthy addictions.

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